Interdisciplinary project for Tissot by master students from the departments Media Design and Spaces & Communication at Head – Genève
For Tissot's stand at Baselworld 2012, students from departments Media Design and Spaces & Communication together conceived four interactive displays for Tissot's tactile watch collection "T-Touch". Cassandre Poirier-Simon designed the interactif system that offers the visitor to explore an imaginary universe corresponding the Tissot models "Racing Touch", "Sailing Touch", "Sea Touch" and "T-Touch Expert". The air compulsion and tactile screen increase the visitors' experience while manipulating the animation through movements of the wrist. The inviting display is slightly slanted towards the user to create enough space for a comfortable perception of the screen.
Cassandre Poirier-Simon, in collaboration with Raphaël Muñoz, Baptiste Milési and Nadezda Suvorova
Laure Bretagnolle, Rob van Leijsen
Daniel Sciboz, Camille Scherrer, Etienne Mineur, Douglas Stanley
Trivial Mass Production, Nicholas Haagensen
Movie: ©Raphaëlle Mueller/Douglas Stanley
Photos: ©Raphaëlle Mueller